Meaning And Scope Of Communication Pdf
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Communication is very important for the human beings. It really regulates and shapes all human behaviour.
- COMMUNICATION AND ITS SCOPE
- Communication: Meaning, Purpose, Importance and Principles
- Nature and Scope of Communication
COMMUNICATION AND ITS SCOPE
Mass Communication is a process in which a person, a group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations.
Channels of communication include broadcast Television, Radio, Social media and print. Sydney Head suggests that the term Mass Communication must imply at least five things:.
Communication has existed since the beginning of human beings, but it was not until the 20th century that people began to study the process. As communication technologies developed, so did the serious study of communication.
When World War I ended, the interest in studying communication intensified. The social-science study was fully recognized as a legitimate discipline after World War II. Before becoming simply communication, or communication studies, the discipline was formed from three other major studies: psychology, sociology, and political science.
Communication studies focus on communication as central to the human experience, which involves understanding how people behave in creating, exchanging, and interpreting messages.
Mass Communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect. The nature of communication is the exchange of information between two people. It is required that there should be a sender and receiver for a communication to take place. The nature of mass communication can be divided into three types which are as follows:.
When any individual interact with his higher officials, subordinates or colleagues in terms of any message, nest or information, it is called micro mass communication.
Whereas when communication is intended towards general people, it is called macro mass communication. Such communication happens to consider the external and large people outside the organization. This is also called universal communication e. In capitalistic society, market pays the major role in the economy. People have freedom to raise their voice and therefore there are free flows of news or information.
There is no restriction towards the media agencies and therefore they can independently perform their functions or activities. But in socialistic economy, mass communication is subject to various limitations or regulations imposed by the state. Information or news cannot freely move as state always have control over them and state sometimes censors many information for its interest.
People have little and limited voice and therefore mass communication is always found to be problematic. Goods which are prohibited in Islam that cannot be advertised in the Muslim countries.
For example, Wine is forbidden in Islam. So any kinds of advertisement related to wine is totally prohibited and goes against Islam. But in Non-Islamic countries, there are no such restriction and therefore wine is widely produced, advertisement and consumed there. Study with mass communication has lot of benefits for an organization.
The above nature of mass communication gives us ideas which are helpful for solution of any problem. Mass media is increasingly prevalent in 21st century society. From Facebook to Twitter and everything in-between, small business owners are connected to their stakeholders more than ever before.
It is no surprise then that small businesses are utilizing these contemporary forms of mass communication to share news, information and opinion.
These functions of mass communication enable your small business to reach new customers and keep existing customers engaged. The functions served by mass communication are very similar to those fulfilled by others types of communications.
The way mass communication performs these function is discussed here. Surveillance relates to the constant flow of public information or news about events occurring within the country and in the world. It is the most obvious of all functions of mass communication. It refers to the news and information role of media. They work as the sentinels or guards.
Correspondents for wire services, TV networks and newspapers are located across the globe. These individuals gather information for us that we cannot get for ourselves. The surveillance function can be divided further into two types.
Apart from these functions it confers high public status upon certain people by reporting news about individuals and strengthens social control over the individual members of the society by bringing deviant behavior into public view. Surveillance thorough mass communication can prove dysfunctional also for the society. If news or information goes uncensored, sometimes it may prove harmful for the society. For example, news of commercial conflicts in some area may result in to communal riots in many areas.
Sometimes people are warned frequently about possibility of floods, heavy rains or cyclone. This may lead to panic by the people and increase their anxieties. Interpretation function is closely related with the surveillance function.
It prevents undesirable consequences of communication. Now-a-days, mass communicators have realized their responsibility to evaluate and interpret events for the reader. They select the important news and issues for the attention of the people and not only provide information of the events but they also provide information on the ultimate meaning and significance of these events. This prevents the over stimulation and over modification of the population. For example, the editorial pages of newspapers and magazines interpret the event, comment or opine on it so that the reader gains an added perspective on the event.
Many analytical articles, radio and TV documentaries, panel discussions on an event or issue also perform this function. Sometimes cartoons also provide an added perspective on the fact or event. This function of the mass communication helps the individual to know the viewpoints of various people, which help him to evaluate an issue.
A wide range of expertise is available to the individual to which he or she might not have an access through interpersonal communication. The transmission of values is a subtle but an important function of the mass media. It is also called socialization function. Our society is portrayed in the mass media and by seeing, watching or reading this people learn which are the important values. The media present role models which people try to imitate. Thus, they teach us about people, show us how they act and what is expected of them.
Common values and experiences are passed down to all members, thereby creating common bonds between them. On the other hand, the kinds of values and cultural information that are included in the mass media content are selected by media organizations that may select values and behaviors that encourage the status quo.
The mass media are able to link together different elements of society that are not directly connected by interpersonal channel. For example, newspapers generate opinion; develop feeling for whatever happenings are reported.
Advertising through mass media links together the needs of buyers with the products of sellers. It is also possible that media can create new social or professional groups by linking together the people of same interest. For example, people interested in geography, science, environment form a group and this phenomenon may account for the growth of some movement. Thus, the social groups can be mobilized quickly and this may lead to some main action. For example, messages regarding literacy motivated NGOs to take up literacy programs, health programs motivated people to become health conscious or beauty contests telecast generated beauty consciousness.
Entertainment is the most obvious function of all media functions. In the past entertainment functions were fulfilled by interpersonal communication. The importance of the entertainment function has grown as the people have got more leisure time.
The work week has decreased for many government offices from six to five days leaving more free time for people. The consequences of this function have been that media entertainment is available to a large number of people at relatively little cost.
This helps people to make their recreational and leisure time more enjoyable. Media content is designed to appeal to the lowest common denominator of taste. Scope of mass communication is much extensive.
Because of advancement of world civilization, the scope of economic activities is increasing day by day. All these have given emphasis to the mass communication which is now so pervasive that it touches social, commercial, national or international lives. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account.
You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Historically: Sydney Head suggests that the term Mass Communication must imply at least five things: Relatively large audience. Fairly undifferentiated audience composition. Some form of message reproduction. Rapid distribution and delivery. Low unit cost to the customers. Various aspects of Mass Communication: Mass Communication is an expensive process.
Advertising; this consists of communications attempting to induce purchasing behavior. Journalism; such as news. Public relations; which are communication intended to influence public opinion on a product of organization. Politics; e.
Communication: Meaning, Purpose, Importance and Principles
International communication also referred to as the study of global communication or transnational communication is the communication practice that occurs across international borders. As a field of study, international communication is a branch of communication studies , concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. Due to the increasingly globalized market, employees who possess the ability to effectively communicate across cultures are in high demand. International communication "encompasses political, economic, social, cultural and military concerns". Efficient communication networks played crucial roles in establishing ancient imperial authority and international trade. The extent of empire could be used as an 'indication of the efficiency of communication '.
Scope of Business Communication is an inseparable feature of human life. It includes all the activities of a person form his birth to death. We cannot think of passing even a single day without any short of Communication. The scope or uses of Communication cannot be demarcated; its importance is indispensable for all. The scope of Business Communication is discussed below form different perspectives:. Communication in Business : Business functions throughout effectual Communication and without it business can never be run.
Communication is the method of transferring information between people or group for mutual understanding and confidence. It involves the flow of information from the sender to the receiver. The receiver must understand the meaning and message of information. It can also be taken as the process of sharing ideas, thoughts, opinions and views from one person to another person. A manager should communicate effectively to his subordinates to implement the plans and policies.
define communication and diagrammatic representation of the communication Communication is a process of interaction with people and environment. which have widened the scope of communication and multiplied its dimensions.
Nature and Scope of Communication