difference between service marketing and product marketing pdf

Difference Between Service Marketing And Product Marketing Pdf

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Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and services.

Products and services are fundamentally different things that require fundamentally different marketing strategies. Whereas product marketing focuses on creating name recognition for the product, services marketing centers on relationship building. In a service-based business, you are the product.

Is Service Marketing Different From Product Marketing?

Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference.

Nearly all products are a bundle of goods and services. Nonetheless, there are products, such as cleaning, that are nearly pure services. Services marketing offers unique challenges to the marketer--and marketers have smart solutions. Services are intangible. The promotion needs to associate the service with the image of an object.

It may have an organic connection with the product, as a ship has to a travel agency. On the other hand, Metro Goldwyn Mayer has a lion as its logo. The purchase, the production and the consumption of a service generally take place at the same time. A diner is in the restaurant before he orders, when the steak is cooked, and when he digs in. The relationship between the customer and the service provider--the waiter and the diner--is very important.

The customer is a factor in the nature of a service. Let the diner know how long he'll need to wait, whether the restaurant serves wine and what time it closes. The experience a consumer has with a service varies from one person to another. The marketers needs to address this in two steps: first, to separate the elements of the service that can be standardized, and then to standardize them as much as possible.

A diner may need to wait for a table, and to wait for his meal, and the wait time varies. But the steak should be the same each time. One reason for the popularity of McDonald's is that the customer knows he's getting a standard burger. Services cannot be inventoried. A cab is available even when there are no riders, and the restaurant pays rent even when it's empty.

Perishability increases costs, and therefore the price, of services. A marketer must pay attention to the timing of offerings. Service products tend to be more rigidly regulated than goods are, because they are so difficult for the consumer to assess.

Moreover, purchasing services, such as legal representation and medical care, are particularly risky for the consumer. Many service marketers must be particularly aware of regulation and work closely with legal staff. This factor of the marketing process translates into increased costs.

Word-of-mouth is much more influential in a service purchase than it is to a goods purchase. This consumer-to-consumer promotion includes Internet communications. The wise marketer will establish a web presence and encourage participation in peer-to-peer web interaction. Steve Greechie has been an information professional and writer for ten years.

By Steve Greechie. Intangibility Services are intangible. Inseparability The purchase, the production and the consumption of a service generally take place at the same time. Non-standardization The experience a consumer has with a service varies from one person to another.

Perishability Services cannot be inventoried. Regulation Service products tend to be more rigidly regulated than goods are, because they are so difficult for the consumer to assess. Word-of-Mouth Word-of-mouth is much more influential in a service purchase than it is to a goods purchase. Related Articles.

Is Service Marketing Different From Product Marketing?

Read on to learn more…. Successful digital marketing is complex, with different strategies needed to help increase leads, boost sales, and promote your brand. A starting point for success is understanding the difference between product marketing and service marketing. A report from McKinsey, the business consulting firm, found that B2B companies during this COVID pandemic see digital interactions as two to three times more important to their customers than traditional interactions. The obvious difference between product and service marketing is that products are tangible, and services are intangible.


In product marketing, products reach the buyers, as they can be transported from one place to another through various distribution channels.


Difference between Product and Service

Posted by Terms compared staff Feb 10, Marketing. Companies face problems in making place for a new product that is not known to the target audience. This is where marketing comes into play. The purpose of marketing is to develop an image of the product or service in the minds of the customer in a way that the brand becomes synonymous to the specific product. Marketing is not just limited to products as services, properties, ideas, experiences and at times even individuals are marketed.

Product vs Service. People require different services and products to satisfy various needs and wants. In this regard, it can be observed that the marketers play a pivotal role in marketing different products and services to various targeted customers. However, some people often confuse the two terms and often use them interchangeably to refer to one thing but a closer analysis between them shows that they are different. The major difference between the two concepts is that a product is tangible while a service is intangible.

However, the difference between product marketing and service marketing does not merely refer to the differences between the product and service ; it is also concerned with how the needs of the customers are satisfied. A product or service can be used in isolation, but in most instances, each complements the other in order to provide the best customer experience.

What is Service Marketing?

Она начала двигаться в направлении люка. В воздухе ощущался едва уловимый запах озона. Остановившись у края люка, Сьюзан посмотрела. Фреоновые вентиляторы с урчанием наполняли подсобку красным туманом. Прислушавшись к пронзительному звуку генераторов, Сьюзан поняла, что включилось аварийное питание. Сквозь туман она увидела Стратмора, который стоял внизу, на платформе.

Беккер вышел из телефонной будки на перекрестке калле Саладо и авениды Асунсьон. Несмотря на интенсивное движение, воздух был наполнен сладким ароматом севильских апельсиновых деревьев. Спустились сумерки - самое романтическое время суток. Он подумал о Сьюзан. Но тут же в голову пришли слова Стратмора: Найдите кольцо. Беккер в отчаянии плюхнулся на скамейку и задумался о том, что делать .

 Директор, - сказал Джабба, - Энсей Танкадо владеет нашим банком данных. Дайте ему то, чего он требует. Если он хочет, чтобы мир узнал о ТРАНСТЕКСТЕ, позвоните в Си-эн-эн и снимите штанишки. Все равно сейчас ТРАНСТЕКСТ - это всего лишь дырка в земле. Так какая разница.

В первый раз в жизни. Мидж стояла на своем: - Но, сэр.

3 comments

Wrectisectu

Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment. Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration.

REPLY

Veda C.

Keto cookbook free download pdf ssrs interview questions and answers for 3 years experienced pdf

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Evaristo L.

Are you a service marketer or a product marketer?

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